Meet Jackie Deutsch –
Brand and Content Guru

Who I Am

Jackie DeutschHi, I’m Jackie Deutsch—a gig-economy solopreneur Brand and Content Guru. What does that mean? It means I can take any brand message you want to communicate about your organization and turn it into persuasive on-point copywriting and content marketing that increase sales and brand awareness—any time you need my services for a gig. Yes, I can.

What I Do

Write creative, award-winning marketing communications long-form and short copy and content for B2B, B2C and B2E commercial industry audiences in all media channels—supporting corporate marketing strategy, communicating on-point messaging, building brand awareness, fortifying customer loyalty, delivering results, and driving revenue.

How I Do It

  • Provide on-point copywriting, content marketing writing, rewriting,
    editing and proofreading
  • Write targeted copy and marketing content that sells
  • Craft online and offline communications tools and campaigns for internal and
    external audiences
  • Create compelling, differentiated, persuasive brand-messaging platforms and content
  • Develop brand story and corporate identity standards for consistency
  • Communicate product and service benefits to influence the target to take action
  • Deliver copywriting and content marketing projects on time and within budget
  • Act as value-add team member and collaborate effectively across the enterprise

Who I Do Brand and Content Work For

In the role of a gig-economy Brand and Content Guru, I assist global and national corporations, large companies, SMBs, and creative agencies to develop marketing communications—on-point copywriting and content marketing—that increase sales and brand awareness for multiple industries. Clients include:

Context Matters Logo

Groopex Logo

Aspire Logo

Pearson Logo

Salzer Logo

Kaiser Logo

PMSI Logo

DST MC Logo

GT Logo

HR Contempo Logo

Guru Highlights

  • Managed $4 million global KPMG Consulting to BearingPoint rebranding program, overseeing brand messaging platform; copywriting; corporate identity; print, digital and broadcast content developed in 90 days and distributed to 16,000 employees and 2,500 clients in 130 countries on launch day

  • Senior Copywriter for multiple national and international healthcare, financial services and IT corporate rebranding programs, writing brand messaging platforms, website content, brochures, internal communications, brand books, direct and email campaigns, ads, corporate identity systems

Proven track record in delivering successful communications tools through engaging, compelling copy and content that map to strategic business goals and increase revenue. Recognized for:

  • Providing creative wordsmithing and a succinct, clear, rhythmic writing style
  • Aligning the business with the brand and content with design
  • Ensuring the value proposition is communicated through innovative, persuasive copy
  • Synthesizing complex information into customized brand messaging
  • Organizing copy for best readability
  • Delivering meticulous editing and proofreading

Read full résumé.