Brand and Content Guru Blog

Welcome to the MarCom Point.Solutions forum for thought leadership featuring on-point messaging tips and techniques that increase sales and brand awareness. Contact me with any questions about how my Messaging with a Point marketing communications, branding and content development services can help you grow your business.

Hiring a Copywriter – 5 Sure-Fire Tips to Retain and Acquire Customers

Content Is King—That Makes Copywriters the Rulers of the Universe. Hiring a copywriter can be a daunting task. Content is king—and copywriters own the kingdom. Copywriters are the experts—the rulers of the universe—who can deliver your brand message on point clearly and consistently to retain the customers you have and acquire new customers through online and…

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Copywriting – 3 Powerful Branding Techniques That Can Double Your Sales

Simple. Clear. To the Point. Copy that Sells. The best way to tell if your copywriting is effective—check your sales figures. If your brand messaging is resonating with your customers and prospects—you’ll see it reflected in your bottom line. If your sales are flat or dipping—you should take a look at how you’re communicating what your…

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Content Marketing Solutions – The #1 Low-Budget Strategy to Promote Your Brand and Generate Leads

How to Increase Business with Content Marketing Solutions. In the Mad Men days, the best way to market a product was through advertising—it was king in the 60s. Marketing back then focused on print ads, radio and TV commercials. Four decades and a century later, we all know that content is king. And that makes content…

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Discover How Corporate Identity Can Help Your Customers Find You

Differentiate Your Business with a Unique Corporate Identity. This image is testimony to the importance of establishing a unique corporate identity in the marketplace. The Coca-Cola brand alone is worth $79 billion. Of course, the product has to be top notch to have such brand equity, but the point is that Coca-Cola is known throughout the…

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Corporate Identity and Branding – How to Build a Winning Brand

Why Corporate Identity and Branding Matter. Corporate Identity and Branding work hand in hand. Some people even compare them to the chicken or the egg conundrum—which came first? Both corporate identity and branding are necessary to attain the critical business goals of increasing market share and generating revenue. Sometimes you can’t tell one from the…

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Branded Content – The Key to Position Your Brand Message for Success

How Branded Content Increases Business and Brand Recognition. An organization’s brand message touches each customer, prospect, and employee with every communication across all media channels. The best way to get your message out to your targeted audience is through branded content. That means that everything you want your customers, prospects, and employees to know,…

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Follow These 3 Critical Editing Steps to Build Customer Relationships

The Editing Process Is Critical to Gain Brand Loyalty. Editing, you say? How can editing be critical to customer relationships? Every communication that comes from your organization should go through the editing cycle—an iterative cycle. That means that there are rounds of revisions and versions that are reviewed by all interested parties and this cycle continues…

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Proofreading Checklist—What You Need to Check Before Publishing Content

Impress Your Customers with Professional Proofreading. Now that the content is approved—it’s time to enter the final phase. This means careful proofreading of the content by a professional proofreader, making sure the content makes sense—by reading line for line—and checking to see what the printed copy will look like. To increase sales and brand awareness, you need…

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