Good Content & Copy Editing
Add Polish to Copywriting
Most content and copy editing requests include: “It just needs a little clean up.” In most cases, what the author thinks they’re saying is not crystal clear, even if they are the subject matter expert—and getting your point across is what motivates the decision to buy. The art of editing maintains the integrity of the original message while enhancing the delivery. It also ensures that the brand message is coming through loud and clear. Editing is more than correcting grammar and punctuation. Good editing adds polish with on-point copywriting that makes every communication a content marketing experience.
Content editing is a critical step in the marketing communications process. It includes standard copy editing for grammar, formatting and accuracy, but it also includes rewriting the copy, as necessary, to communicate the brand message consistently. As a copywriter, I build content and copy editing into the development process for the different types of content marketing my clients require, including: websites, webinars, videos, email communications, brochureware, advertorials, ads, white papers, case studies, blogs.
Content Editing Sample
Web 2.0—The Next Generation
About Web 2.0
"Web 2.0" is a technology buzzword
refers referring to a the second generation of web Web development and design, that which brings the experience of the desktop into browsers. Web 2.0 transforms the static, silo Web 1.0 platform into a dynamic and interactive experience facilitates with functionality facilitating communication, secures securing information sharing, interoperability, and collaboration on the World Wide Web. These Web 2.0 concepts have led to the development and evolution of web Web-based communities, hosted services, and applications, such as social-networking sites, video-sharing sites, wikis, blogs, podcasts, tags, RSS feeds, mashups and folksonomies.
4 Ways Content Editing Improves Copy from First Draft to Final Cold Read
Content editing is a process that requires multiple reviews of a document. These four types of content editing should be applied to each stage of the process, including all revised versions. Organizations generally select one of three style manuals: The Associated Press Stylebook, The New York Times Manual of Style, or The Chicago Manual of Style.
1. Structure Content Editing
Focuses on ensuring: copywriting is clear and means what the author intended, tells a story with copy that flows, is logical, sections are in the right order, is in the active voice, grammar and punctuation are correct.
2. Style Content Editing
Focuses on standardizing: content according to the style used by the client, including industry and organization terms, capitalization, punctuation, corporate identity, brand messaging.
3. Correlation Content Editing
Focuses on checking: related parts of the content against each other, ensuring all standard brand messaging is consistent throughout.
4. Technical Content Editing (Includes Proofreading)
Focuses on correcting: misspellings, incorrect grammar, inconsistencies, formatting issues, typos, inaccurate punctuation, poor sentence structure.