My Core Industry Expertise
At the top of my industry expertise is marketing communications. I am an expert in writing to sell. Marketing is about selling. Communications is about getting the word out. The two combined—MarCom—is how to convince someone to make the purchase…invest…join…contribute…be loyal. I work with clients to define industry pain points and create the persuasive copy to address how they can alleviate their customers’ problems. I have a list of satisfied clients and a solid portfolio demonstrating my skills in delivering effective copywriting, content marketing, brand messaging and corporate identity for a wide range of industries.
Expertise in Varied B2B Industries
SaaS / Cloud Computing
Content Protection / Cybersecurity
Healthcare / Pharmacy
Retirement Plan Solutions
Insurance and Risk Management
Learning & Development
Human Capital Management
I’m a quick study and seamlessly integrate with my B2B clients to become a valuable team member. They count on me to deliver strategic advice on the best way to get their message out into the market and convert sales. I quickly gain a complete understanding of the organization.
My clients’ success is based on the unique partnerships I create by joining forces with the team and learning what makes their business different than their competitors. This is a proven approach that enhances the delivery of the right message to the right audience in the right media.
I come to the table with a core skill set.
On top of that, I have a broad range of industry knowledge. One of my claims to fame is the ability to immerse myself into a client’s culture to learn the business and align it with the brand—quickly. This is one of the many reasons my clients continue to come back to me.