Brand and Content Guru Portfolio

5 Key Questions to Consider When Reviewing a Copywriter Portfolio

  1. Do you like the portfolio samples?
  2. Does the copywriter’s work style gel with your organizational culture?
  3. Can you see yourself collaborating with them?
  4. Is the writing persuasive, consistent and easy to read?
  5. Does the style agree with what you want to say and how you want to say it?

Like any other relationship, selecting a copywriter comes down to two things once you determine they have the marketing writing skills you’re looking for: Do you like the work they do, and do you think you can work with them?

Puzzle Piece

For your review…

The Brand and Content Guru online portfolio features client-facing innovative,
persuasive copywriting and content marketing that successfully hit the mark
with clients and achieved their goals. My scope of experience also includes content
development for Brand Messaging Platforms, Value Propositions, Brand Books,
Corporate Identity Systems, Sales Tools, Value Messaging Guides, Top-Tier Client
Campaigns, and Internal Communications, which are proprietary and cannot be featured.

 

Awards

  • International WebAward Outstanding Website Copywriting
  • ITSMA Diamond Award – Service Marketing Excellence in Managing Brand & Reputation
  • Black Book’s AR100 Best of Breed
  • MerComm’s International ARC Gold and Silver Awards
  • Creativity 11 Certificate of Distinction
  • ITVA Golden Reel of Excellence Award
  • U.S. Industrial Film Silver Screen Award

Testimonials Tell the Brand and Content Guru Story

Go-to Source for Brand Messaging

“Jackie was a member of the creative team that helped to rebrand GigaTrust. She was responsible for SEO content development and information architecture for the website as well as copywriting for our corporate and product brochures and blogs. We have worked with Jackie for 10 years and continue to call on her for our marketing communications and brand messaging needs."

– Harry Piccariello, CMO, GigaTrust

2018-05-22T09:32:17-04:00

– Harry Piccariello, CMO, GigaTrust

“Jackie was a member of the creative team that helped to rebrand GigaTrust. She was responsible for SEO content development and information architecture for the website as well as copywriting for our corporate and product brochures and blogs. We have worked with Jackie for 10 years and continue to call on her for our marketing communications and brand messaging needs."

Synthesizes Complex Info into Effective MarCom

“Jackie worked with Salzer Technologies to establish the brand architecture and naming for the go-to-market strategy. She developed the creative concept, wrote the corporate overview and four solutions-focused brochures and provided creative direction for the website. We chose MarCom Point.Solutions for the ability to synthesize complex information into effective marketing communications.”

– Sundar Lakshmanan, CEO, Salzer Technologies Limited

2018-05-22T09:33:00-04:00

– Sundar Lakshmanan, CEO, Salzer Technologies Limited

“Jackie worked with Salzer Technologies to establish the brand architecture and naming for the go-to-market strategy. She developed the creative concept, wrote the corporate overview and four solutions-focused brochures and provided creative direction for the website. We chose MarCom Point.Solutions for the ability to synthesize complex information into effective marketing communications.”

Innovative and Creative Copy

“It is a pleasure working with an expert who quickly grasps product knowledge, develops concepts to support brand strategy, and writes on-point messaging. Jackie turned around innovative and creative copy for Context Matters ads, advertorials, event promotions, client thought leadership materials, the website and blog. I enjoy working with her and am always pleased with the products she delivers."

– Joan Gaffney, Vice President Marketing, Context Matters (A Decision Resources Group Company)

2018-05-22T09:34:20-04:00

– Joan Gaffney, Vice President Marketing, Context Matters (A Decision Resources Group Company)

“It is a pleasure working with an expert who quickly grasps product knowledge, develops concepts to support brand strategy, and writes on-point messaging. Jackie turned around innovative and creative copy for Context Matters ads, advertorials, event promotions, client thought leadership materials, the website and blog. I enjoy working with her and am always pleased with the products she delivers."

Exceptional Quality Standards

“Jackie has an impressive set of competencies and skills that will support any organization with their communications and/or branding efforts. She is dedicated, professional and driven. She will ensure your deliverables are on time and with exceptional quality standards. I'm honored to have worked with Jackie and retained her consulting services to develop the content of hrcontempo.com.”

– Betsy Irizarry, President, HR CONTEMPO

2018-05-22T09:34:53-04:00

– Betsy Irizarry, President, HR CONTEMPO

“Jackie has an impressive set of competencies and skills that will support any organization with their communications and/or branding efforts. She is dedicated, professional and driven. She will ensure your deliverables are on time and with exceptional quality standards. I'm honored to have worked with Jackie and retained her consulting services to develop the content of hrcontempo.com.”

Branding and MarCom Expertise on Point

“Jackie brings a content discipline from conception through implementation that is unique, fresh and on point with Aspire—she is one of the few that understands how critical it is to align the brand with the business and the requirement to deliver bottom-line results. She can get the job done quickly without quality and precision suffering.”

– Shelia Reed, CMO, Aspire Financial Services

2018-05-22T09:35:47-04:00

– Shelia Reed, CMO, Aspire Financial Services

“Jackie brings a content discipline from conception through implementation that is unique, fresh and on point with Aspire—she is one of the few that understands how critical it is to align the brand with the business and the requirement to deliver bottom-line results. She can get the job done quickly without quality and precision suffering.”

Excels in all Aspects of MarCom

“I select Jackie to write for The BlackBear Group clients because she excels in every aspect of marketing communications. I would highly recommend Jackie for any project that requires branding, rebranding, company messaging or any aspect of copywriting or content marketing expertise.”

– Cynthia Jennings, President, The BlackBear Group

2018-07-19T12:58:49-04:00

– Cynthia Jennings, President, The BlackBear Group

“I select Jackie to write for The BlackBear Group clients because she excels in every aspect of marketing communications. I would highly recommend Jackie for any project that requires branding, rebranding, company messaging or any aspect of copywriting or content marketing expertise.”